OUR STORY

PART OF PEOPLE'S LIVES

JDE Peet's is the world's leading pure-play coffee company, headquartered in the Netherlands. Our portfolio is available in over 100 countries around the world through iconic household names including Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia.

OUR VISION AND PURPOSE

 

ENERGISED BY OUR MISSION

We're driven by our vision of a world where there's a coffee for everyone. That’s why every day we look for creative, innovative ways to positive impact. We're here to create a better future by unleashing the possibilities of tea and coffee.

OUR VALUES

 

INSPIRED BY OUR BELIEF

It’s amazing what can happen over coffee. At JDE Peet's, our shared values are at the heart of everything we do. Read on to learn more about how we work and what we stand for as an organisation.

A DIVERSE & INCLUSIVE CULTURE

 

EMPOWERED BY ALL PERSPECTIVES

At JDE, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. By creating an environment where the unique voices of every country, culture and individual are heard, we can grow our business and spark the innovation that creates a better future.

We want JDE to be an organisation where every individual can develop themselves and be valued for their unique perspective. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfill your ambitions and contribute to our success.

We are driven by our passiona for coffee and tea, care for people and respect for the environment. We are committed to making a positive impact on society and determined to contribute to the UN Sustainable Development Goal that addresses gender inequality (SDG 5). That way, everyone has equal opportunities in the workplace, is able to perform at the highest levels and can realise their full potential.

CORPORATE RESPONSIBILITY

 

STANDING ON COMMON GROUNDS

As a business, we are committed to unleashing the possibilities of coffee and tea to create a better future.

We recognise our responsibility to elevate standards within our business and beyond.
Our global sustainability programme, Common Grounds amplifies and accelerates our ambition to responsibly source all coffee, to minimize our environmental footprint and to work for equality, diversity and inclusion throughout all our stakeholder networks.